A Father's Vision
As a father of two — a lively toddler and a curious baby — I wanted more for my children than just the endless screen time that surrounds us today. I wanted toys that spark imagination, encourage learning, and keep them active.
That’s why I created Babbler: a brand built around the kinds of toys I’d be proud to give to my own kids.
What We Believe
At Babbler, we believe toys should do more than just pass the time. They should:
1. Benefit children’s growth – supporting learning, creativity, and development.
2. Encourage activity – keeping kids moving, exploring, and engaged.
3. Be safe and trustworthy – meeting strict UK and EU safety standards
(such as EN 71 and CE marking), where applicable.
4. Offer screen-time alternatives – giving children hands-on, interactive experiences rather than passive ones.
If it isn’t something I’d happily bring into my own home, it doesn’t make it into our store.

Don't take our word for it
Contact us
We’re more than just a store — we’re a community of parents who want better for their children. We believe in less screen, more play; more learning, more connection. Thanks for letting us be part of your parenting journey.
If you’ve got questions, feedback, or just want to share your child’s favourite play moment — reach out below.